Rafa Llorens Ortin
SENIOR UX / UI
PRODUCT DESIGNER

I am passionate about analysing, exploring and squeezing the potential of ideas, products and services to make the difficult easy. 
Creating user-centric solutions and developing efficient and scalable design systems.

Constantly learning, sharing and growing as a team.

I am passionate about analysing, exploring and squeezing the potential of ideas, products and services to make the difficult easy. 
Creating user-centric solutions and developing efficient and scalable design systems.

Constantly learning, sharing and growing as a team.

DESIGN JOURNEY

+7 años

UX / UIDesign
Digital Product Design
Marketing Campaign

+4 años

Design System
Art Direction
Management: _Team _Projects
_Clients_Partners

+4 años

Digital Agency B2C
Online
Offline

+4 años

Digital Agency B2B
Online
Offline

2 años

Startup
Web/APP
PRODUCT DESIGN

Design and iterate wireframes, user flows, and interactive prototypes to enhance the browsing experience and increase conversions.


Create visually appealing and 
user-friendly interfaces across all devices, applying UX best practices.

Optimize the information architecture and ensure easy and intuitive navigation.

Understanding the needs of each industry or business to turn them into ideas and products.

Communicate ideas and collaborate with multidisciplinary teams and stakeholders to define goals.

Analyze data and user research to translate insights into design decisions and improve the user experience.

Provide innovative solutions by staying up to date with industry trends and emerging technologies.

Collaborate with developers to ensure seamless implementation of designs and provide guidance on interaction design.

WE LOVE BRANDING

I am passionate about corporate guidelines. Thanks to my extensive experience with large B2B and B2C brands, I always strive for branding coherence and to achieve the best aesthetic balance in all projects.